16 September 2011
How do you view marketing? Do you see the opportunity it provides your business and the power it has to build your business over the long term? If you see marketing an investment in your business then it should be treated as such. You should approach your marketing execution just as you would any other [...]
Posted in Book Marketing0 Comments
31 August 2011
How well is your business doing online? For example, is your website pulling in the amount of business it should be or could be? Or was it designed to represent your brand so perfectly that some of the more relevant business utilities were missed? To keep with this example, many business owners–with the best of [...]
Posted in Internet Marketing0 Comments
27 August 2011
As I covered in my previous post Facebook Pages for Business: Quick Tips to Get Started, if you want to attract fans to your business via Facebook it is important to get a Facebook Page setup. A great feature of your Facebook Page are custom Fan Pages. These are sub-pages within your Facebook Page that [...]
Posted in Social Media0 Comments
19 August 2011
Facebook has proven to be one of the most important social media tools available to get your message out to your prospects and customers. But there are still many businesses that have either ignored Facebook completely or signed up for a personal account and couldn’t figure out why they would send business communications to their [...]
Posted in Book Marketing, Social Media0 Comments
19 July 2011
There is so much hype around Google+ (Google Plus) right now that many people worry about getting left behind on this new social network. So far, Google+ is still limiting signups to the network and has indicated they will launch a special business-type of page for Google+. For now, here’s some quick information about Google+ [...]
Posted in Internet Marketing, Social Media0 Comments
05 July 2011
Blogging and social media are no longer the preserve of people discussing their personal hobbies. They have surpassed both search engine optimization (SEO) and pay per click advertising (PPC) as lower cost strategies for getting new leads. If you’re looking for marketing strategies that lower your costs for generating leads, you must start integrating these [...]
Posted in Internet Marketing0 Comments
28 January 2011
Email marketing continues to be a sensitive subject for marketers and business owners. I’ve been using mass email as a marketing tool since 1997 and it surprises me how many people are still afraid to send email to their prospects and customers. I want to share some important research from report published by Aberdeen Group: [...]
Posted in Book Marketing, Email Marketing0 Comments
13 January 2011
The Internet continues to be the ultimate Rubik’s Cube of marketing. Whether you choose to acknowledge it or not, tools such as Google, Facebook, Yelp, Groupon, Foursquare, and Twitter have become giant headaches for marketers. They have all introduced fierce competition for the attention of our customers and prospects in ways we couldn’t imagine. For [...]
Posted in Internet Marketing, Social Media1 Comment
Added on 01 November 2009
Creating An Information Product to Position Yourself as THE Expert
How You Tell Your Story Makes a Huge Difference—When You Do It Well
12 Tips for Designing a Winning Pitch
Bookstores are a Lousy Place to Sell Books
The Ebook Market Explosion
Celebrate National Punctuation Day Friday, September 24
Marketing ROI: Getting Your Head in the Game
Plugging Your Profit Leaks: Why You Need an Internet Marketing Blueprint
Creating A Custom Facebook Fan Page for Your Business
Facebook Pages for Business: Quick Tips to Get Started
Should You Be Using Google+ Yet?
Marketing Strategies for Generating Lower Cost Leads
8 Tips for Nurturing Prospects and Customers: The Best Companies are Using Email
| Subscribe (It's free - no spam) |
|
RSS
|
|
 |
 |
