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Know When to Call a Ghostwriter

Know When to Call a Ghostwriter

You do not have to be a writer to be an author.

According to a popular New York Times article, “On any given week, up to a half of the books on any non-fiction best-seller list are written by someone other than the name on the book.” The reason is simple: being an expert, an eyewitness, or a celebrity does not necessarily mean that one is also a skilled writer/communicator. Enter the ghostwriter.

Ghosts typically work for four kinds of clients. One is the expert, who writes to preserve and share his or her knowledge. Another has an extraordinary first-person experience to relate. The third is a celebrity or aspiring celebrity, who wants a book to memorialize or launch a career. The fourth has a fictional story to tell, but not the necessary storytelling skills.

You don’t think Lee Iacocca wrote those two best-selling books all by himself? Iacocca is the author; it is his information, but he does not have time to be a writer.

“Writing is the toughest thing I’ve ever done.” —Richard M. Nixon, 37th president of the United States.

The ghostwriter fills in for any skill or knowledge that the author lacks. In return for their expertise, ghosts are typically paid a cash fee plus a percentage of the author’s royalties. In return, the ghost takes a vow of perpetual silence.

If you are not a fully-skilled writer, but have expert knowledge or an extraordinary experience to share, or seek to launch or enhance your image, that’s when you should call a ghostwriter.

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Selling Foreign-Language Rights

Selling Foreign-Language Rights

When you write a manuscript, you are creating a Work. The Work may be published in several different formats (editions): hardcover, softcover, audiotape, eBook, magazine condensation, newspaper serialization, movie, translations, etc. These are called “subsidiary rights”.

By having your book translated into other languages, more people will benefit from your message, you will gain a new profit center and the sale counts as an “endorsement”. In book publishing, success breeds success. The more you sell, the more you sell. Part of your sales package is a list of the subsidiary rights you have sold. Publishers would sell more foreign rights if they just took the time to let international publishers know of their books.

Publishers in the United States are very lucky. English is the business language of the world, it is the aviation language, it is the Web language, and it has replaced French as the diplomatic language and German as the scientific language. The market for our original English-language books is quite large. Worldwide, more people speak English as a second language than any other. But given a choice, many people would prefer to read your book in their first language.

Babel; because the Lord did there confound the language of all the earth. —Genesis, XI. 9.

Language rights are sold to publishers in other countries. They translate the book, design it, typeset it, have it printed and then plug it into their existing distribution system. You do not want to take on these functions as you do not have ready access to their markets. It is hard to sell books in a distant land.

I sold the Spanish-language rights to The Skydiver’s Handbook to a publisher in Madrid. Though only 13% of the skydivers in the U.S. are women, I made the book gender equitable. I show female instructors and competitors. When I received the translation, I noticed the text was completely masculine―the Spaniards took out all the women!

After some reflection (actually snickering), I decided not to object. I realized this Spanish aviation publisher knows its (macho) customer base better than I. Being closer to their buyer, they know what will sell.

Contact the publishers’ associations in major language groups: Germany, France, Italy, Spain and Japan. See International Literary Marketplace or visit their exhibits at book fairs. Ask them to recommend member- publishers that specialize in your type of books.

Match your book to the international publisher; they are the ones to contact. They know what you are talking about and they know where to sell your book.

Wring more value out of your Work by having your book read around the world.

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Writing Your Book is Just the Beginning

Writing Your Book is Just the Beginning

One of the greatest misconceptions harbored by writers is that the job is done when the book manuscript is mailed. While manuscript completion is a time to celebrate, it is also the time to switch hats. The book writer now becomes the book promoter.

A book is like an iceberg. The writing is the easier part; the 20% visible about the waterline. The promoting is the most important part and usually consumes even more time and money. The promoting is also often the part not anticipated by the author. Continue Reading

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Write What You Know

Write What You Know

Experience counts. You must have expertise or experience to be a credible nonfiction author. Expertise could mean you have an advanced degree in the field. Experience means you have lived it. You do not need a Ph.D. if you have personal experience, dedication to do research, and a deep desire to spread the word. The most important question is “Have you been there?”

“You must have experience to write a good nonfiction book, so
please do not write a book on how to get rich unless you are
already rich.”
—Patricia Clay, actor.

His engineering firm told Bob Bly he would have to relocate from New York City to the headquarters in Wichita, Kansas. His fiancée did not want to leave Manhattan so he resigned and started a new career as a self-employed industrial writer, producing brochures and data sheets for chemical companies and industrial equipment manufacturers.

The transition from employee to freelancer was an educational experience, one he knew many others would go through (or hope to some day). The experience became the topic of his book, Out on Your Own; From Corporate to Self-Employment, published by John Wiley and Sons.

http://www.bly.com

A fresh outlook can be an asset. When you are beginning in a new field, you have the same questions your readers will have. Write as you learn, record as you study and blossom as you grow. Then run your manuscript by other experts on your subject matter to make sure you have not left anything out or written something you misunderstood. That is your third draft and it is called peer review.

Write from experience plus research.

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Bookstores are a Lousy Place to Sell Books

Bookstores are a Lousy Place to Sell Books

Making Special or Non-Traditional Sales.

T

he book trade consists of book distributors, book wholesalers and bookstores. There are three types of bookstores: chain stores such as Borders, traditional independent stores and online stores such as Amazon.com.

Publishers call sales outside of the book trade “nontraditional sales” and they set up “special sales” departments to handle them.  The regular sales department invoices a few copies of several titles. The special sales department invoices many copies of a single title. The two departments have different discount schedules. Continue Reading

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The Value of Information

The Value of Information

Information about a product or service often earns more than the product or service itself. Pick just about any product, service or industry and you will find that the consultants, seminar leaders and authors are making more money than the business owners.

Patti attended a real estate seminar to learn more about the speaker’s angle on the business. Of course, the speaker was selling books and CDs in the back of the room (BOR sales). Continue Reading

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Audio–Record Your Book

Audio–Record Your Book

You are more than an author, a publisher, or a publicist; you are an information provider.

Nonfiction authors provide information and you should provide your information in any form your reader wants: Book, special report, audiotape, videotape, speeches, seminars, consulting, etc.

Some of your customers want your guidance (information) but are too busy to read your book. Some may commute a long distance and want your help on tape. They have time to listen to you. Continue Reading

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Promoting Books without Leaving the House

Promoting Books without Leaving the House

Johnny Carson gave you permission to stay home and write.

There are many personality evaluations or tests but one of the most basic and important is: are you an introvert or an extrovert?

Professional speaker and coach Max Dixon reveals that
Writers tend to be introverts,
Speakers tend to be extroverts and
Actors frequently are introverts.
Yes, many actors do not blossom until they get into their role. Continue Reading

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