A year ago, a professional speaker and consultant hired me to edit articles and website copy—not an unusual request—but the events that have unfolded since form the makings of a heartfelt movie with suspense and hope, drama and victory. Risa Simon decided to convey this urgent message to humankind: that 85,000 people in the U.S. waiting for kidney transplants can be helped with kidneys from living donors. Yet who’s likely to step forward and donate a kidney to a stranger? It’s a tough sell.
For Risa, the question was how to communicate the issues surrounding kidney donation in a way that persuades people to shift attitudes and take action. Vital elements must be abundantly present in the writing, including eloquence, heart, logic, and a sense of urgency. Continue Reading
