by Antonio L. Crawford

The Conventional Publishing model was designed to generate profits for the publisher—not the author. In return for publication rights, the author receives a small royalty in return. In the end, if the price of your book is $14.95, how does .25 (cents) from each copy sold, sound? Guess what? You still have to market and sell copies of your book! Isn’t that exciting?

The traditional model is based on saleability. With this thought in mind, only a few authors ever get promotional support by publishers. The publisher takes care of everything related to publishing and the author has very little control over the process. In some situations, an author could wait up to 24 months to see their words in print. Why? The traditional model is designed to publish and warehouse trade books, not satisfy the consumer’s need for immediate supply; that’s unfortunate because an author wants readers to read their story today.

Epublishing (ePub) and Print-on-demand (POD) provide a low-cost solution for book publishing and printing. This modern technology places copies of books in the hands of readers fast, quick and easy. How? With ePub and POD, readers can purchase books through online retailers or purchase copies direct from your Web site. This process is a hundred times faster than the traditional process. There’s no warehousing involved and authors receive the majority of the profit from selling their books.

EPub and Print-on-Demand (POD) Models

Remove the middle person and go straight to the printer. That sounds like a viable solution for publishing books, doesn’t it? Take away the painful book selection process found in the traditional model; remove the literary agents; remove the acquisition editors and everyone else who sit on the panel waiting to judge the validity of your book idea. What about quality book design and editing services? Don’t worry. The same people who work for the publishers may work part-time as freelancers. You can hire freelance professionals to provide the same service.

With ePub and POD technology, you can send your manuscripts direct to the printer. You’ll save time and energy in the end. You don’t have to wait 24 long months to print copies of your book. You can print books and distribute copies direct to your readers. From the writer to the reader; for a quick, fast, reliable and easy service—how does that sound?

These printers use modern technology and a short run method called Print Quality Needed (PQN) to print one copy at a time. The same printers can also print several thousand copies at a time to match consumer demands. How is this done? Printers store the manuscript files in an electronic service queue. When a request is made, the server finds the file and prints only the copies that are necessary. POD printing service is cost-effective, reduces the cost for storing books and saves time in producing large print runs. EPub & POD are new business solution for book publishing.

Top Book Sales

The process of finding a good agent or finding a good acquisition editor takes too long. Writing a book proposal is difficult if you don’t know how to write one. Publishers reject more than 95% of the ideas because the proposals are under-developed and not profitable. Hundreds of thousands of books are published annually.* If you want a piece of the pie, you should choose the publishing and printing solution that meets your needs; and helps you generate income, today.

* http://www.bowker.com/index.php/press-releases-2007/146

About Antonio L. Crawford

Antonio is an author, publisher, speaker, infopreneur and book coach. He has worked in the publishing and book marketing industry for more than ten years. Antonio works with people who want to expand their ideas and turn their creativity into multiple streams of income. As CEO, Top Book Sales, Founder of National Christian Writers Conference, he has helped writers published their manuscripts using Lean and Kaizen improvement principles. Antonio is the publisher of Henrietta the Hyena; The CX Loan Solution; author of The Quest for Wealth and co author of 101 Ways to Generate Top Book Sales: A Handbook for Authors Ready to Plead Insanity. He is a contributing author in Chicken Soup for the African American Woman’s Soul.