13 January 2011
The Internet continues to be the ultimate Rubik’s Cube of marketing. Whether you choose to acknowledge it or not, tools such as Google, Facebook, Yelp, Groupon, Foursquare, and Twitter have become giant headaches for marketers. They have all introduced fierce competition for the attention of our customers and prospects in ways we couldn’t imagine. For [...]
Posted in Internet Marketing, Social Media1 Comment
10 January 2011
You do not have to be a writer to be an author. According to a popular New York Times article, “On any given week, up to a half of the books on any non-fiction best-seller list are written by someone other than the name on the book.” The reason is simple: being an expert, an [...]
Posted in Book Writing0 Comments
03 January 2011
When you write a manuscript, you are creating a Work. The Work may be published in several different formats (editions): hardcover, softcover, audiotape, eBook, magazine condensation, newspaper serialization, movie, translations, etc. These are called “subsidiary rights”. By having your book translated into other languages, more people will benefit from your message, you will gain a [...]
Posted in Foreign Rights, Self-Publishing0 Comments
20 October 2010
One of the greatest misconceptions harbored by writers is that the job is done when the book manuscript is mailed. While manuscript completion is a time to celebrate, it is also the time to switch hats. The book writer now becomes the book promoter. A book is like an iceberg. The writing is the easier [...]
Posted in Book Marketing, Self-Publishing0 Comments
20 October 2010
“Social media doesn’t work.” “Social media isn’t for me.” “Social media takes too much time.” Have you heard this before? Maybe you’re someone who has the opinion that you don’t need social media. Were you also the person that didn’t have a website for your business until 2001? Of course not, YOU are smarter than [...]
Posted in Social Media1 Comment
14 October 2010
It’s inevitable that at some point in your life you’ve done the Hokey Pokey—most likely when you were a kid. It didn’t matter if you knew how to dance or if you had ever even heard the song before. All you had to do was listen to the very clear instructions and do exactly what [...]
Posted in Internet Marketing2 Comments
14 October 2010
There are few feelings in the world that can compare to writing and publishing a book. The hard work, time and effort that are required to complete a book project can seem immeasurable; just holding the first copy in your hands ignites a great feeling of pride, joy and accomplishment. The next step is creating [...]
Posted in Speaking0 Comments
07 October 2010
One of the biggest obstacles that people face when marketing is…themselves! I can’t tell you how many times I have had discussions with people who have decided to do or not do something to market their business based on the way they feel about it and not on the data presented right in front of [...]
Posted in Book Marketing, Internet Marketing0 Comments
Added on 01 November 2009
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