20 October 2010
“Social media doesn’t work.” “Social media isn’t for me.” “Social media takes too much time.” Have you heard this before? Maybe you’re someone who has the opinion that you don’t need social media. Were you also the person that didn’t have a website for your business until 2001? Of course not, YOU are smarter than [...]
Posted in Social Media1 Comment
14 October 2010
It’s inevitable that at some point in your life you’ve done the Hokey Pokey—most likely when you were a kid. It didn’t matter if you knew how to dance or if you had ever even heard the song before. All you had to do was listen to the very clear instructions and do exactly what [...]
Posted in Internet Marketing2 Comments
14 October 2010
There are few feelings in the world that can compare to writing and publishing a book. The hard work, time and effort that are required to complete a book project can seem immeasurable; just holding the first copy in your hands ignites a great feeling of pride, joy and accomplishment. The next step is creating [...]
Posted in Speaking0 Comments
07 October 2010
One of the biggest obstacles that people face when marketing is…themselves! I can’t tell you how many times I have had discussions with people who have decided to do or not do something to market their business based on the way they feel about it and not on the data presented right in front of [...]
Posted in Book Marketing, Internet Marketing0 Comments
07 October 2010
Experience counts. You must have expertise or experience to be a credible nonfiction author. Expertise could mean you have an advanced degree in the field. Experience means you have lived it. You do not need a Ph.D. if you have personal experience, dedication to do research, and a deep desire to spread the word. The [...]
Posted in Book Writing0 Comments
30 September 2010
Here’s a quick question for you…would you rather have lots of CUSTOMERS, or lots of FANS…. Hopefully it didn’t take you too long to answer FANS. I mean, customers are great, but they are customers more so because they like what you are SELLING…fans will buy what you are selling because they like YOU. See [...]
Posted in Information Products7 Comments
29 September 2010
Making Special or Non-Traditional Sales. T he book trade consists of book distributors, book wholesalers and bookstores. There are three types of bookstores: chain stores such as Borders, traditional independent stores and online stores such as Amazon.com. Publishers call sales outside of the book trade “nontraditional sales” and they set up “special sales” departments to [...]
Posted in Book Marketing3 Comments
24 September 2010
Here’s a great idea for celebrating National Punctuation Day this year. Write a haiku poem and enter a Haiku Contest. Winning entries will receive a plethora of punctuation goodies from the day’s founder, Jeff Rubin. How do you enter the contest? Send your best Haiku 5-7-5 (syllables, that is) poetry to Jeff@NationalPunctuationDay.com by September 30 to [...]
Posted in Book Writing2 Comments
Added on 01 November 2009
