Tag archive for "self-publishing"

The Environmental Impact of Ebooks and Printed Books

Publishing

The Environmental Impact of Ebooks and Printed Books

No Comments 05 November 2009

by Kris Kiler

The impact ebooks have on the environmental is far less than that of printed books in a variety of ways. According to the research study conducted by Consuming Australia, for every dollar we spend, 720 grams of greenhouse gas is emitted into the air. It takes 28 liters of water to publish a traditional paper back book.

Ebooks are becoming more and more popular amongst those who have a deep concern for the environment. Why? Publishing books using digital technology save trees. The information is written in a word document and stored on the Internet or a file server. Ebooks can be easily downloaded or distributed in an email over the World Wide Web. . Ebook do not take up any physical storage space on book shelves. Since you do not need physical transportation to distribute eBooks into the marketplace it means big savings for the environment.

Carbon Foot Print of Printed Books Affects the Environment

A printed book makes a much bigger carbon footprint than an eBook. Let me explain further. Every aspect of making a traditional book impacts the environment, here’s how:

  • The Ink and paper used to create a book
  • Energy used to create publish a book
  • Packaging of the book for transport
  • Cost of transportation to a warehouse and bookstore

For you as a shopper, buying a book impacts the environment by the energy consumption and gas emission from your drive to the bookstore to the bag it is placed in. This doesn’t even begin to consider the energy consumed in the marketing of the book and the running of the store itself.

Gas and Greenhouse Emissions of Printed Books

For every gallon of gas you use on your trip to and from the bookstore, you create 22 pounds of greenhouse emissions. This number is even higher for the trucks and airplanes used in transporting the goods to the store. The bookstore uses energy to light the store, to climate control it and much more in order to sell the books you buy. Marketing means additional environmental impact from lighted signs to brochures, ads and pamphlets. Each makes a carbon footprint. Even if you skip the bag it is placed in at the sales counter or order a book online, there are still many environmental effects of the books themselves like packaging paper and materials.

How Many Trees Does it take to Make a Book?

About 30 million trees are used annually in the making of books. Attempts have been made by the publishing industry to be more environmentally friendly. Books made with recycled paper have made less than half the impact on the environment as ones that have new paper in them. A Composite Environment Impact Index, CEII, was comprised to quantify the carbon footprint of a variety of things. Recycled paper production uses 170.07 pounds. Paper pulp made from wood makes 298,562 pounds of impact. Regardless of whether a book is from recycled or virgin paper, it makes a much bigger environmental impact than an ebook.

Other Environmental Factors of Printed Books and Ebooks

Another environmental aspect to consider is what happens to printed books with time. Unfortunately, when books come to the end of their usefulness, people don’t always choose to do the right thing. There are 37 million tons of paper thrown away on a yearly basis that could be reused and recycled. Many of those books that end up in landfills are paperbacks which have never been read. The cover is torn off and the retailer gets credit for not having sold the book, while the remainder of the book typically goes in the trash.

Ebooks consume energy in order to be read. If you choose to invest in an electronic reader, there is the environmental impact of the production and purchase of that product to consider. However, a reader is used with countless ebooks, making it a product that reduces waste because it is being used over and over. The amount of energy consumed in the reading of an ebook is minimal when compared with even the commute to the bookstore.

Ebooks stand out as an environmentally good choice. Anytime an ebook can replace a printed book, the earth breathes a little easier.

About Kris Kiler

Kris Kiler is an experienced marketing consultant and entrepreneur. He has been designing websites since 1996. He works with clients to help them navigate their success on the Internet through the design of their website, email marketing, Internet products and services, and supporting print collateral. As President of Telos Publications, he published more than twenty-seven publications—overseeing everything from acquisition, editing, design, printing, and marketing. Kris is a Certified Job and Career Transition Coach and is author of Ready, Aim, Capture!: The Secret to Successful Internet Marketing and coauthor of 101 Ways to Generate Top Book Sales: A Handbook for Authors Ready to Plead Insanity.

Redistribution guidelines: You are welcome to publish this article in its entirety; digitally, electronically or in print – free of charge; as long as you include the following attribution as well as an active hyperlink on the page which this article is displayed.

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Kris Kiler is an experienced marketing consultant and entrepreneur. He is the author of Ready, Aim, Capture!: The Secret to Successful Internet Marketing. He works with clients to help them navigate their success on the Internet through the design of their website, email marketing, Internet products and services, and supporting print collateral. For more information visit www.TopBookSales.com

©2009 Kris Kiler. All rights reserved. Reprinted with permission.

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Please email us a courtesy link or an email reporting where you published the article to kris@topbooksales.com

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Conventional Publishing vs. Modern Technology

Publishing

Conventional Publishing vs. Modern Technology

No Comments 05 November 2009

by Antonio L. Crawford

The Conventional Publishing model was designed to generate profits for the publisher—not the author. In return for publication rights, the author receives a small royalty in return. In the end, if the price of your book is $14.95, how does .25 (cents) from each copy sold, sound? Guess what? You still have to market and sell copies of your book! Isn’t that exciting?

The traditional model is based on saleability. With this thought in mind, only a few authors ever get promotional support by publishers. The publisher takes care of everything related to publishing and the author has very little control over the process. In some situations, an author could wait up to 24 months to see their words in print. Why? The traditional model is designed to publish and warehouse trade books, not satisfy the consumer’s need for immediate supply; that’s unfortunate because an author wants readers to read their story today.

Epublishing (ePub) and Print-on-demand (POD) provide a low-cost solution for book publishing and printing. This modern technology places copies of books in the hands of readers fast, quick and easy. How? With ePub and POD, readers can purchase books through online retailers or purchase copies direct from your Web site. This process is a hundred times faster than the traditional process. There’s no warehousing involved and authors receive the majority of the profit from selling their books.

EPub and Print-on-Demand (POD) Models

Remove the middle person and go straight to the printer. That sounds like a viable solution for publishing books, doesn’t it? Take away the painful book selection process found in the traditional model; remove the literary agents; remove the acquisition editors and everyone else who sit on the panel waiting to judge the validity of your book idea. What about quality book design and editing services? Don’t worry. The same people who work for the publishers may work part-time as freelancers. You can hire freelance professionals to provide the same service.

With ePub and POD technology, you can send your manuscripts direct to the printer. You’ll save time and energy in the end. You don’t have to wait 24 long months to print copies of your book. You can print books and distribute copies direct to your readers. From the writer to the reader; for a quick, fast, reliable and easy service—how does that sound?

These printers use modern technology and a short run method called Print Quality Needed (PQN) to print one copy at a time. The same printers can also print several thousand copies at a time to match consumer demands. How is this done? Printers store the manuscript files in an electronic service queue. When a request is made, the server finds the file and prints only the copies that are necessary. POD printing service is cost-effective, reduces the cost for storing books and saves time in producing large print runs. EPub & POD are new business solution for book publishing.

Top Book Sales

The process of finding a good agent or finding a good acquisition editor takes too long. Writing a book proposal is difficult if you don’t know how to write one. Publishers reject more than 95% of the ideas because the proposals are under-developed and not profitable. Hundreds of thousands of books are published annually.* If you want a piece of the pie, you should choose the publishing and printing solution that meets your needs; and helps you generate income, today.

* http://www.bowker.com/index.php/press-releases-2007/146

About Antonio L. Crawford

Antonio is an author, publisher, speaker, infopreneur and book coach. He has worked in the publishing and book marketing industry for more than ten years. Antonio works with people who want to expand their ideas and turn their creativity into multiple streams of income. As CEO, Top Book Sales, Founder of National Christian Writers Conference, he has helped writers published their manuscripts using Lean and Kaizen improvement principles. Antonio is the publisher of Henrietta the Hyena; The CX Loan Solution; author of The Quest for Wealth and co author of 101 Ways to Generate Top Book Sales: A Handbook for Authors Ready to Plead Insanity. He is a contributing author in Chicken Soup for the African American Woman’s Soul.

Redistribution guidelines: You are welcome to publish this article in its entirety; digitally, electronically or in print – free of charge; as long as you include the following attribution as well as an active hyperlink on the page which this article is displayed.

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Antonio is an author, publisher, speaker, infopreneur and book coach. He works with people who want to expand their ideas and turn their creativity into multiple streams of income. Antonio is the author of The Quest for Wealth and co author of 101 Ways to Generate Top Book Sales: A Handbook for Authors Ready to Plead Insanity. He is a contributing author in Chicken Soup for the African American Woman’s Soul. For more information visit www.TopBookSales.com

©2009 Antonio L. Crawford. All rights reserved. Reprinted with permission.

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Please email us a courtesy link or an email reporting where you published the article to antonio@topbooksales.com

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The Ebook Market Explosion

Publishing

The Ebook Market Explosion

1 Comment 05 November 2009

by Kris Kiler

Ebooks are becoming increasingly popular options for many people. They are a smart choice for the environment and are easily accessible at any time from any place. While there is still a demand for printed books, ebooks will probably never completely replace printed books. The demand for ebooks exists and is growing.

Growth of the Ebook Market

In the past seven years, there has been tremendous growth in ebooks. The International Digital Publishing Forum makes it their business to track such growth. Their research shows that first quarter 2002 wholesale ebook sales of less than $2,000,000 in the United States grew to over $16,000,000 in the fourth quarter of 2008. Retail sales are estimated to be double these numbers. Japan’s ebook market in 2006 reported sales of over $58,000,000 USD for mobile phone ebooks and $68,000,000 USD for online ebook sales.

Demand for Ebooks

In today’s digital age, more and more people are getting information from portable media devices like their Kindle, iPod, laptop and even their cell phone or PDA. Ebooks are the perfect complement to such devices. Because most people who have these electronic items are rarely without them, it makes buying ebooks and accessing them fast and easy.

There is great potential in this market, as one of the most common complaints by ebook buyers is that there is simply not enough selection available. According to a 2006 survey, users of ebooks often find that when they search for a particular title that it is unavailable in the format they prefer. In addition, there are presently technology problems in regards to the format used for reading different ebooks. There is no industry standard and this is holding back the market’s growth. Ebook sellers who offer their books in a multi-platform format have a distinct advantage over other companies in the marketplace. Reducing or removing digital rights management would greatly help growth also.

Potential markets to expand in ebook selling:

  • people living abroad, for whom shipping books is costly
  • travelers who wish to carry multiple books with them
  • individuals who are physically handicapped and don’t travel well to bookstores
  • those who want to read at night without disturbing their partner
  • researchers who need access to multiple books simultaneously

Market Acceptance for Ebooks

By looking at the steady growth of ebook sales worldwide, one can see that market acceptance of ebooks is growing. While initially rejected for multiple reasons, the convenience and ease of ebook use are making them a more popular option for many people. It is unlikely that ebooks will completely replace print books in our lifetime. However, when and if issues like digital rights management and multi-platform formats are standardized, market acceptance will skyrocket and sales will grow at an exponential rate.

In the multi-billion dollar industry of book sales, ebook sales to date are small, but growing. In 2007, the Association of American Publishers reported sales of $25 billion. Ebook sales statistics show that the market acceptance of this new product is nowhere close to its ultimate potential. The book industry itself is huge; therefore the potential for revenue in ebooks is also huge. Ebooks are already very popular with a certain segment of the population. With time and some changes to laws that are likely to happen, ebooks are sure to become an even more popular alternative to printed books and those who are a part of the industry will benefit greatly.

http://www.tedgoas.com/docs/goasThesis.pdf

http://www.openebook.org/doc_library/surveys/IDPF_eBook_User_Survey_2006.pdf

http://www.openebook.org/doc_library/industrystats.htm

http://www.publishers.org/main/IndustryStats/indStats_02.htm

About Kris Kiler

Kris Kiler is an experienced marketing consultant and entrepreneur. He has been designing websites since 1996. He works with clients to help them navigate their success on the Internet through the design of their website, email marketing, Internet products and services, and supporting print collateral. As President of Telos Publications, he published more than twenty-seven publications—overseeing everything from acquisition, editing, design, printing, and marketing. Kris is a Certified Job and Career Transition Coach and is author of Ready, Aim, Capture!: The Secret to Successful Internet Marketing and coauthor of 101 Ways to Generate Top Book Sales: A Handbook for Authors Ready to Plead Insanity.

Redistribution guidelines: You are welcome to publish this article in its entirety; digitally, electronically or in print – free of charge; as long as you include the following attribution as well as an active hyperlink on the page which this article is displayed.

****************************************

Kris Kiler is an experienced marketing consultant and entrepreneur. He is the author of Ready, Aim, Capture!: The Secret to Successful Internet Marketing. He works with clients to help them navigate their success on the Internet through the design of their website, email marketing, Internet products and services, and supporting print collateral. For more information visit www.TopBookSales.com

©2009 Kris Kiler. All rights reserved. Reprinted with permission.

****************************************

Please email us a courtesy link or an email reporting where you published the article to kris@topbooksales.com

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© 2009 Top Book Sales.