A landing page is a web page that is used specifically to focus on a single value proposition (or offer) for; 1. generating a sale of a specific product or service, and/or 2. capturing information for future marketing efforts. Read the full story
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Building An Effective Landing Page
Posted on 05 July 2009.
As an online marketer, you need to develop a system for short-term gains and long-term opportunities to provide for future sales and marketing. You can envision your landing page as a hub—like an airport. Your goal is to have traffic sent to a single hub and when people arrive, there can be a variety of new opportunities presented to them. Read the full story
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