Everywhere we turn, someone’s doing an Extreme Makeover—a house, a wardrobe, an image, a website—enough to make your head spin.
I joined that “makeover spin” after reviewing Nancy Juetten’s Bye-Bye Boring Bio guide and “re-spun” my own bio (see end of this ezine). Her templates and examples guided my process and their instant “ease of use” quickly won me over.
When you try to do your own makeover—of any kind—it’s easy to get stuck and feel, well, self-conscious. (I’m not sure which comes first!) But I didn’t feel that way at all because the guide’s paint-by-number instructions sucked me right in before I could moan, “Writing about myself is tough.”
After I shared my own boring-bio-busting experience with Nancy, she brought me on her team to edit her marvelously improved 2nd edition of this action guide—now a full program that’s available in various formats. To introduce it, she has created an entertaining video that showcases the ABC’s of common bio blunders. Check it out here. You’ll find fun, useful insights to make your own bio better.
Consider these compelling reasons for re-evaluating and updating your own bio frequently:
1. A well-written bio delivers the right message to those who can benefit from what you bring to the marketplace; a boring bio puts them to sleep
2. If a Google search on your name links to a bio that makes a poor first impression, your marketing goes nowhere
3. A bio that conveys your expertise and establishes your credibility will attract the precise results you want. Does yours do that for you?
Want proof that a compelling bio makes a huge difference in influencing others? Bye-Bye Boring Bio features testimonials from dozens of clients whose robust careers back up the effectiveness of this program. You’ll benefit, too!
